With 20 years deep in search optimization, Rachel has lived through three major shifts in core search engine algorithms — from the PageRank era to the BERT era, and now the era of generative AI engines. She began her SEO career in 2005, working successively at [Former Company 1 — TBC] and [Former Company 2 — TBC], joined YouFind in 2020, and now focuses on dual-engine GEO + SEO delivery for cross-border e-commerce and B2B services.

She excels at translating complex algorithmic mechanics into executable optimization plans. Over the past 20 years she has run 500+ projects spanning Shopify cross-border e-commerce, SaaS tools, B2B services and more. The "Australian outdoor brand: 4x growth in 6 months" case study reviewed in this article was led entirely by her. Rachel is also a core researcher at the YouFind GEO Optimization Lab, continuously tracking how the six major AI engines change their citation mechanisms.