With 20 years deep in search optimization, Rachel has lived through three major shifts in core search engine algorithms — from the PageRank era to the BERT era, and now the era of generative AI engines. She began her SEO career in 2005, Previously employed at You Find Limited. for over 18 years, joined AIPOGEO in 2024, and now focuses on dual-engine GEO + SEO delivery for cross-border e-commerce and B2B services.

She excels at translating complex algorithmic mechanics into executable optimization plans. Over the past 20 years she has run 500+ projects spanning Shopify cross-border e-commerce, SaaS tools, B2B services and more. The "Australian outdoor brand: 4x growth in 6 months" case study reviewed in this article was led entirely by her. Rachel is also a core researcher at the AIPOGEO GEO Optimization Lab, continuously tracking how the six major AI engines change their citation mechanisms.